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Recruiting? Marketing! |
Jul 5, 2002, 15:46 |
Mead |
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The point of it is that it's got everyone talking about recruitment, talking about the military, and whether or not it's a Good Thing to do.
And those people who play it will mention it, talk about it, and tell others about what's in it even if only to say "It sucks!". Remember, there is no such thing as 'bad press'. (...except perhaps the Atlanta Constipation and Urinal)
And with more people playing computer games and wasting time on the WWW, this might even have the potential to be *more* cost-effective than a television ad campaign. Maybe, maybe not.
Either way, it's better than them spending this game budget on a few toilet seats and screws.
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