Selling frequently defective or misrepresented merchandise with no recourse for the consumer is also wrong.
When it comes right down to it, there doesn't seem to be much of a moral high ground for either side. Two individuals stand on opposite sides of a street trying to out-greed the other through whatever means they feel they can get away with. Both then complain that they are a victim. The real victims are those few developers (Stardock comes to mind) who act forthrightly but end up getting hurt by both sides, and those consumers who try to act like customers in any other industry and end up getting scammed.