Just like you have a market for high end cars and performance you have an "enthusiast" market of gamers. I'm not talking about enthusiast who play XBOX live with Guitar Hero not even those who play COD4 on a console, I'm talking competition players and those who enjoy high end "control" within a game. Right now the gaming industry is focusing on the "casual gamer" with consoles. Believe me, some smart people will realize there is a market of enthusiast PC gamers to go after. The concept of competition gaming is at its highest on the PC and it may crossover a bit with some titles on the consoles, but full fledge crossover would require keyboard and mouse support in games. I think Sony is the only one that gets that so far with the PS3.