Wow. Monolith must be kicking themselves. I mean, FEAR was a cheesy name and all, but compared to this one it was genius. "Project Origin" is about as lame a name as I can imagine, and now it looks like they're stuck with it.
(The idiot who came up with the "Whatever" ad campaign for Shogo probably loves it, though.)
To top it all off, the name is quite fantastically unsuited for the sequels which they're bound to want to create. Brilliant.