Halo but what WoW lacks in high tech buzzword graphics it more then makes up for with.. whats the phrase I'm looking for.... artwork panache?
We had this debate awhile ago here on the forums. While Everquest 2 may be more technically advanced graphics wise, overall it suffers from everyone wearing the same stuff in 5 different colors, not to mention everything looks like plastic. While WoW looks cartoon'ish I think it has superior art direction.
Using a steering wheel on a Burnout game is like using the Space Shuttle controls to fly a kite.