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32. Re: For Cry's Sake Jan 30, 2006, 14:56 d@rK 93n6u1N
The name isn't about marketing toward the younger crowd, but to create brand recognition.

Yes, I got that. Brand. Quite the buzzword a few years back, right after CRM and TQM. Your point is valid. Again. And personally, I really liked what that brand's had to offer.

I stand corrected by your argument against the name being marketed to teenagers; demographically, the typical gamer IS older. I mistakenly assumed you'd have to be 17 or so to think a ludacrisly bad name like "Bloodrayne" was cool. But the typical gamer is more like 30. Thank you for setting me straight on that count.

Branding and pandering to the market aren't mutually exclusive, though; I understand - really! - that incorporating The Brand was the primary goal. But it was also the impetus for the cutesy spelling. Beyond branding, the title must appeal to buyers. The brand alone isn't enough. Other than screen shots, all you got to promote for months (or even years) is the title.

"Crysis" no doubt seemed like a stroke of genius to someone, using the brand name in a "clever" title. BONUS! But it still strikes me as laughably trite, and that's why I posted in the first place.

As for pots and kettles, I must admit that my screen name is hideously, datedly, incredibly stupid bad.

Say, you don't suppose that was my intention all along?

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