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Re: Marc Rein = Music Industry |
Oct 2, 2005, 13:00 |
Ray Marden |
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Well, your numbers are way off, for starters. In general, across the board, developers are getting squeezed. As I have already commented, the gaming retail market is seriously screwed up.
The other thing, the thing Marc even states in his comments, is the obvious resentment of the payola-run retail side. It is not just a case of making a game, offering it to retailers at a price and just seeing what happens. You basically have to give a retailer money - slyly generalized as marketing cost - for many retailers to even carry your game. In addition, it is not even used purely for marketing; it really is a matter of "So, just how much money are you willing to pay me to stock this? Properly? How much is it worth to you?"
So, from a developer's perspective, they are paying the retailer to be a retailer, the "bonus" money can be paying for the employees to actually work, the developer is paying for marketing that brings customers and increases business for the store, the developer can be paying to make people want to visit this store.....and now the developer is, also, getting screwed over by the used game purchase.
Mr. Anti-Capitalist  here does think greed can go too far. When one segment of the market figured out a trick to grab a lot more money for itself and does not share it with the other parties involved, it does build resentment and will cause issues over time. Again, I do think there should be some standard or middle ground for this, but it is becoming a case of developer's threatening to go digital delivery only and retailers flipping developers opting to make a few bucks at the developer's expense.
On the whole, I do not think most developers mind used games in the long run. I do think many of them can take a serious look at how they price old games, especially at that one year or more mark (I do occasionally get a whim to play old games, but not when they are listed at the developer's/publisher's website for $35+.) However, as previously stated, I do think there has to be some type of agreement - over game types, time since release, shared profits between companies, etc.
You talk about the MSRP, but on the PC side of things (that new, $60 console price tag - especially for ports or as a de facto price - is fleecing customers) prices have become quite lower, there is a much larger range of price from $20 to $50. And deflation (relative to games) means they are cheaper, too...
I don't know things today, but do studios still share rental money?
Not forgetting the scourge of pirates,
Ray
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