Interesting article. I can't quite make out what this Hollenshead character is attempting to say (mostly duie to his apparent inability to form a complete sentence), but he seems to be talking about some sort of game that Id is thinking about releasing.
This would be interesting to see. Id has certainly been successful at its current business model; their game engines are quite popular and some people have even been known to play the rather sketchy tech demos for them as if they were actual games.
But to really produce an actual game of their own? Wow. I never thought I'd see the day. Won't they have to hire some level designers for that? Some coders who can do AI? An artist or three?