The Magic guitar is basically a gimmick that claims to make average guitar's into excelent ones. Since it can enhance the digital signal it creates. So they can use a signal enhancing algorythm making the tonal potential of even a very shoddy made guitar, quite high.
Magic will save Les Paul up to 50% in costs.
The question is: why do they need to make such a desperate move?
"I'm too much of a narcisist to really hate stupid people."