First off it's not Mythic, it's Mythic Entertainment. Second, it's the name of their company not their fucking game.
Sure, MOST people will tell the difference. But there could be confusion among parents or people not educated in modern games. Belive it or not, there are a lot of people who play games that don't spend as much time as you or I reading Blue's News and the like.
The words Mythic appear on both boxes. Both games are very similar in both genre and story concepts. It's really not that bad of a case.
I don't see why so many people here get so pissed off about this kind of thing. I know you spend most of your time locked up in your room and need SOME way of venting rage, but please, calm the fuck out. Mythic has a pretty good case here.