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So much for piracy is a post
to the Demigod Forums where Stardock's Brad "Frogboy" Wardell describes a
commercially successful Demigod launch in spite of the game's early
troubles and the rampant piracy of the DRM-free game. It turns out the
action/strategy hybrid debuted at #3 on the retail PC sales charts, in spite of
that covering only a partial week of sales, and not counting the considerable
number of copies that were digitally distributed. Brad says, "The reality that
most PC game publishers ignore is that there are people who buy games and people
who don’t buy games. The focus of a business is to increase its sales. My job,
as CEO of Stardock, is not to fight worldwide piracy no matter how much it
aggravates me personally. My job is to maximize the sales of my product and
service and I do that by focusing on the people who pay my salary – our
customers." He concludes saying simply: "When the focus of energy is put on
customers rather than fighting pirates, you end up with more sales. It seems
common sense to me but then again, I’m just an engineer.
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