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Zeno Clash Devs on Piracy, Demo Plans

Ars Technica has an interesting article on the reaction of developer ACE Team to finding their recently released combat game Zeno Clash available for illegal download. Carlos Bordeu of the Chilean developer commented on BitTorrent Sites explaining the impact of piracy on an independent developer, saying in some cases they were surprised to find a positive reaction: "We've received several mails and posts in our own forums of people who pirated the game that decided to buy it because of the message. I don't know if it is a significant percent, or whether this is good strategy as a whole... but it has sparked some very positive reactions in the community." Here is the statement they made on the torrent sites, indicating a demo is in the works:

Iím one of the developers of Zeno Clash. I would appreciate you read this if you are about to download this file.

Zeno Clash is an independently funded game by a very small and sacrificed group of people. The only way in which we can continue making games like this (or a sequel) is to have good sales.

I am aware that at this moment there is still no demo of the game, but we are working on one which will be available soon.

We cannot do anything to stop piracy of the game (and honestly donít intend to do so) but if you are downloading because you wish to try before you buy, I would ask that you purchase the game (and support the independent game development scene) if you enjoy it. We plan on updating Zeno Clash with DLC and continuing support for the game long after itís release.

Thanks for taking the time to read thisÖ hopefully it will make a difference.

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91. Re: Zeno Clash v. Piracy May 2, 2009, 11:29 Elessar
 
All you're doing now is adding to the piracy statistics, adding seeds to pirated games for those who will NOT buy them, no matter what, and most importantly, to me anyway, contributing to the low opinion of PC game sales.
Ah, but that's not all he's doing. If he likes it and buys it, he's adding to the good, fact-based sales statistics as well.

You can tell people to ignore games w/out demos all you want. But in reality that's hardly feasible and if I had to guess, most people wouldn't just skip a game. If an honest person follows a game and is curious enough, they'll do what the devs failed to do in the first place; Help them sell their game by offering themselves a first hand experience.

Look, I think it sucks that it comes down to this for some people, but it is what it is. Devs have to fight battles on many fronts, but this is one they can actually address without there being ambiguous factors involved.
 
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"You don't get what you deserve, you get what you get."
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