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Game Release Dates Spreading?

[Feb 25, 2009, 9:14 pm ET] - Share - Viewing Comments

EA: We've learned our lesson on release dates on GamesIndustry.biz talks with Glen Schofield of EA's Redwood Shores studio, who indicates that he thinks the industry finally agrees with game fans who have been saying for years that targeting the holidays for every major game release doesn't make much sense:

"I think the industry has finally gone, 'Wow, we could probably just come out just like the movies do'. Movies launch on Christmas day, they launch blockbusters during the summer, and we're now learning that we could probably launch a game at any time, and if it's a good game it will be well received.

"I think that we traditionally thought that people only buy games at Christmas or around holiday time, and now we're looking back and going, 'You know what, GTA launched in May; Resident Evil comes out in March'."

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13.

Re: Game Release Dates Spreading?

Feb 25, 2009, 22:20

Aero

I'd make a point of shooting for a May release. There usually isn't a glut of releases, but it also isn't an uncommon release target. Most importantly, it's when those tax returns show up. I know quite a few people right now planning on using their tax returns to buy a console. It's like free money--from a certain perspective anyways, one often held by the mid-twenties, male, typical gamer-types.

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Comment [quote="Aero"Feb 25, 2009, 22:20]I'd make a point of shooting for a May release. There usually isn't a glut of releases, but it also isn't an uncommon release target. Most importantly, it's when those tax returns show up. I know quite a few people right now planning on using their tax returns to buy a console. It's like free money--from a certain perspective anyways, one often held by the mid-twenties, male, typical gamer-types. [/quote]

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