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Game Release Dates Spreading?

EA: We've learned our lesson on release dates on talks with Glen Schofield of EA's Redwood Shores studio, who indicates that he thinks the industry finally agrees with game fans who have been saying for years that targeting the holidays for every major game release doesn't make much sense:

"I think the industry has finally gone, 'Wow, we could probably just come out just like the movies do'. Movies launch on Christmas day, they launch blockbusters during the summer, and we're now learning that we could probably launch a game at any time, and if it's a good game it will be well received.

"I think that we traditionally thought that people only buy games at Christmas or around holiday time, and now we're looking back and going, 'You know what, GTA launched in May; Resident Evil comes out in March'."

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11. Re: Game Release Dates Spreading? Feb 25, 2009, 22:08 Warskull
With games like Gears of War and Halo, your large name, sequel titles. You will sell them at Christmas regardless. So just release them whenever. You don't have to worry about attaching some games to consoles.

If the game is good enough and lasts long enough, people will still buy it for Christmas 6 months later if they haven't already got it. If its a mediocre game, it will probably won't get noticed. At the same time people will probably only buy 1-2 games for Christmas and it will likely get destroyed by a better game. Kind of like how orange box destroyed all other shooters trying to release beside it.

Now maybe in another 5 years they'll catch onto pricing. Valve seems to have already got the idea and is moving ridiculous amounts of product with their sales.

This comment was edited on Feb 25, 2009, 22:10.
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