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GamesIndustry.biz excerpts some quotes from its full interview with Yves Guillemot where the Ubisoft boss says that Europe has surpassed the US as the largest territory for the game publisher: "So for Ubisoft turnover Europe is actually more important than the US now, and by more than 5 percent. It's become a very strong market for us." He goes on to explain this has something to do with accessibility and loving to play: "I think there are lots of customers that want to play - because in Europe we love to play - the only problem we had was that the games were becoming more and more difficult to play. Now that there's more accessibility, some accessories that are helping people to have fun, I think this market has no limit in the growth it can have if we can make sure that the people that are coming in are staying."
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