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BioShock Interview

Thinking BioShock From Tech to Philosophy converses with 2K Boston technical director Christopher Kline about their "terrible secret" (they're not actually located in Boston), as well less terrible topics, "such as getting gamers interested in seeing the sequel (and thus driving publisher interest) to the hard philosophies of technology use, UI design, and respect for the audience. "

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37. Re: No subject Aug 11, 2008, 02:09 Shadowcat
He kept saying they were trying to revolutionize the shooter genre
As I think was mentioned in this current interview, during development Irrational found that the general public didn't seem too interested in Bioshock, despite the great press.

As a result, they went on a publicity spree touting Bioshock as a shooter first and foremost. If you came in at this stage, this would have been all you ever heard from them on the subject.

To the dedicated fans, the impression given was that the game would still have all the depth they were anticipating, and this is certainly what was talked about earlier in the development cycle.

So no, Levine and his team weren't at cross-purposes. They just switched tack on their marketing approach. I don't know whether their own marketing affected the final direction of the game, but it wouldn't really surprise me if it did, given the end product.

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