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City of Heroes/Villains In-game Ads

NCsoft announces a new in-game advertising deal for City of Heroes/City of Villains, allowing you to shop for your spandex from within the game:

Leading independent game advertising provider Double Fusion has entered an agreement with NCsoft®, the leading developer and publisher of online computer games, to represent the successful comic-book inspired massively multiplayer online game, City of Heroes®. Double Fusion will provide the technology and sales force to bring brands into the popular online role-playing game which takes place in a modern urban setting, an ideal environment for unobtrusive in-game advertising.

Double Fusion and NCsoft are focused on providing value to the players through this advertising partnership. While real world ads will lend realism to the urban world of City of Heroes, NCsoft also plans on taking advantage of Double Fusion's technology to display player-created content within the game. The publisher will dedicate all advertising dollars it earns to fund further game development for the online title, yet still allow players to opt out of advertising in order to provide flexibility to community members.

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14. City of Heroes/Villains In-game Ads Apr 4, 2008, 00:10 Blackhawk
 
Optional. Aup. Shun. Uhl. Some of you people need to get a little less dense before you start attracting your own satellites.

 
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