NCsoft announces a new in-game advertising deal for City of Heroes/City of
, allowing you to shop for your spandex from within the
Leading independent game advertising provider Double Fusion has
entered an agreement with NCsoft®, the leading developer and publisher of online
computer games, to represent the successful comic-book inspired massively
multiplayer online game, City of Heroes®. Double Fusion will provide the
technology and sales force to bring brands into the popular online role-playing
game which takes place in a modern urban setting, an ideal environment for
unobtrusive in-game advertising.
Double Fusion and NCsoft are focused on providing value to the players through
this advertising partnership. While real world ads will lend realism to the
urban world of City of Heroes, NCsoft also plans on taking advantage of Double
Fusion's technology to display player-created content within the game. The
publisher will dedicate all advertising dollars it earns to fund further game
development for the online title, yet still allow players to opt out of
advertising in order to provide flexibility to community members.