EA announces a "Return to Brittania" campaign to celebrate the tenth anniversary
of Ultima Online, granting all former players in good standing amnesty for the
crime of canceling their accounts, and allowing them free play through October
Redwood City, CA, September 25, 2007 - Electronic Arts Inc. (NASDAQ:
ERTS), the world's leading interactive entertainment company, today celebrated
the 10th anniversary of the classic massively-multiplayer online game (MMO),
Ultima Online(TM). Launched on September 25, 1997, Ultima Online broke new
ground in the multiplayer game space and ushered in the modern MMO era.
Anniversary celebrations include special in-game activities and rewards, plus a
new amnesty program that invites former players back to experience the major
game update, Ultima Online Kingdom Reborn, for free.
"Ultima Online has thrived for 10 years and achieved the status of an MMO
classic, thanks in large part to the devoted player community," said Mark
Jacobs, VP and general manager, EA Mythic. "We are very excited to celebrate
this special anniversary with players."
In celebration of the 10th anniversary, EA is kicking off the "Return to
Brittania" campaign, an amnesty program that welcomes former players to discover
the gameplay and graphics upgrades implemented in Kingdom Reborn. Past
subscribers in good standing will be able to play for free through October 9,
2007 by visiting
www.uo.com/kingdomreborn/gamefiles, downloading Ultima Online Kingdom Reborn
and logging in using their former account name and password.
During the in-game 10th anniversary celebration, players will be able to take
part in a monster hunt with special prizes including an ankh pendant necklace,
map of Brittania, Ultima Online commemorative sculpture and virtue armor set.
Additionally, all players will receive 10 décor tokens and a wand of fireworks
in their characters' inventory.
For more information on the 10th anniversary celebration, please visit