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Star Wars Game Plans

The Wall Street Journal (thanks Frans and FiringSquad) has word on a new Star Wars game planned for release next year to coincide with the 30th anniversary of the first Star Wars film. There are not many details on the game such as target platforms, but it is stated the game will take place in the period between Episode III and Episode IV in the movie timeline (Luke and Leia: The Rebellious Teen Years?). The main gist of the article is how this will help perpetuate the true profit center of the franchise, action figures:

It took "Star Wars" creator George Lucas six feature films to tell the big-screen story of Darth Vader and his kin. But since the franchise began in 1977, Lucas has never told moviegoers what happened in the period between the films' trilogies.

Fans will get answers next year when Lucasfilm Ltd. releases a video game based on that unexploited time in the "Star Wars" continuum. With razzle-dazzle effects, the game will be the main platform for an accompanying line of action figures and vehicles from longtime "Star Wars" partner Hasbro Inc. A print and television advertising campaign will precede the game launch, piggybacking on the 30th anniversary of the franchise.

It's the kind of push usually reserved for a new "Star Wars" film. Lucas, of course, has said he won't make any more of those. He does, however, plan to keep the movie's merchandising empire rolling -- a strategy that is dependent on generating new stories and fresh approaches to the iconic characters and their world.

So the game is set in the period between "Star Wars: Episode III -- Revenge of the Sith" and "Star Wars: Episode IV -- A New Hope," during the rise of the rebellion against Darth Vader and the Empire. Jim Ward, president of LucasArts, the video game unit of Lucasfilm, says players will discover new pieces of the "Star Wars" story that help fill in the blanks.

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35. Dammit George Aug 23, 2006, 20:42 Creston
Milk that cow. Milk it, curse you! There's at least one more squirt of cash in that shrivelled udder!


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