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| [Jan 31, 2005, 09:56 am ET] - Share - Viewing Comments |
Take-Two Interactive
Software Awarded Long-Term, Third-Party Exclusives with Major League Baseball
Properties, Major League Baseball Players Association and Major League Baseball
Advanced Media to Publish Interactive MLB Video Games
follows-up on the news of Take-Two Interactive's exclusive deal with the Major
League Baseball Players Association ( story), with the announcement of other deals that will help sew up Major League Baseball
exclusivity. Meanwhile,
Take-Two
bulks up on baseball; adds MLBP, MLBAM to partner lineup on GameSpot
is a Q&A with Take-Two president Paul Eibeler on the topic. Here's the deal on
the new deals: NEW YORK--(BUSINESS WIRE)--Jan. 31, 2005-- Take-Two
Interactive Software, Inc. (NASDAQ:TTWO - News) announced today long-term,
third-party exclusive licensing relationships with Major League Baseball
Properties (MLBP), the Major League Baseball Players Association (MLBPA) and
Major League Baseball Advanced Media (MLBAM) which provide Take-Two with
sweeping video game rights. Under these exclusives, Take-Two will develop,
publish and distribute a broad portfolio of interactive, officially licensed
video games that are expected to drive the MLB video game business to new
heights.
Additionally, Take-Two announced that Derek Jeter, New York Yankees All-Star
shortstop and 2004 Gold Glove recipient, has agreed to a multi-year contract to
be spokesperson and cover athlete for the licensed 2K Sports baseball simulation
series. "I'm excited to be partnering with an industry leader like Take-Two and
I look forward to working together to take the video game experience to the next
level for baseball fans," said Derek Jeter.
Take-Two's exclusive, long-term deals, which begin in Spring 2006, enable
Take-Two to publish officially licensed Major League Baseball video games on
console, PC and handheld platforms. The exclusives include rights to the marks
of all 30 Major League Baseball Clubs, MLB players, Major League ballparks and
Minor League Baseball Clubs, as well as MLB.com online content, for use in
Take-Two's baseball games. Take-Two plans to offer multiple titles based on
traditional baseball simulation, arcade and manager-style games, including
innovative and specially-timed releases throughout the baseball and holiday
seasons. Take-Two's Visual Concepts and Kush Games development studios are
creating the baseball titles under Take-Two's recently established 2K Sports
publishing label.
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Re: The Evil Empire |
Jan 31, 2005, 12:45 |
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Because, like the Yankees thinking they can win with their wallets, they'll find out that they're not going to be the big winners this year, either. My prediction? Sony has the best selling baseball game on any platform.
Take-Two plans to offer multiple titles based on traditional baseball simulation, arcade and manager-style games, including innovative and specially-timed releases throughout the baseball and holiday seasons.
Hooray! It's FIFA circa 1996. Does "What do you mean I have to buy a seperate game to play the World Cup?" sound familiar? I hope they don't seriously think they'll be able to sell an "All Star Weekend Baseball" and "Hot Stove Manager Baseball" in addition to a MLB title - the baseball video game market is not that big.
Then again, it's Take Two. They'll probably end up with a monthly subscription plan.
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