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NVIDIA: "No Longer Possible" for Consoles to Better PC Graphics

There's an NVIDIA Interview on PC PowerPlay Magazine titled "The Sky Isnít Falling," as it hears from NVIDIA's Tony Tamasi about graphics cards, who tells them: "Itís no longer possible for a console to be a better or more capable graphics platform than the PC." Surprisingly, he says one of the reasons for this is that the console giants don't have the cash to compete in this area:

By the time of the Xbox 360 and PS3, the consoles were on par with the PC. If you look inside those boxes, theyíre both powered by graphics technology by AMD or NVIDIA, because by that time all the graphics innovation was being done by PC graphics companies. NVIDIA spends 1.5 billion US dollars per year on research and development in graphics, every year, and in the course of a consoleís lifecycle weíll spend over 10 billion dollars into graphics research. Sony and Microsoft simply canít afford to spend that kind of money. They just donít have the investment capacity to match the PC guys; we can do it thanks to economy of scale, as we sell hundreds of millions of chips, year after year.

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69. Re: NVIDIA: Sep 25, 2013, 18:40 UnderLord
 
also Regarding Games Developers
Tim is just wrong!
Do you seriously think that the hardware manufacturers are going to work hard on the next generation console CPUs and Graphics, selling nothing to the PC gaming market in the meantime, and then have a selling-price fight with console makers who have to pay the whole development costs of the intervening 5 years or so?
Bollocks!
The hardware guys NEED the PC market, they don't have any option, consequently the software guys had better get their heads out of their arses and help keep the PC well supplied with cutting-edge games that drive and fund the hardware development, or the next-gen consoles will be pieces of shit with no significant improvements over this gen'.
Then no-one will buy them and Epic etc' can sit and look at the stack of unsold boxes of games for consoles no-one wants.
 
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