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NVIDIA: "No Longer Possible" for Consoles to Better PC Graphics

There's an NVIDIA Interview on PC PowerPlay Magazine titled "The Sky Isnít Falling," as it hears from NVIDIA's Tony Tamasi about graphics cards, who tells them: "Itís no longer possible for a console to be a better or more capable graphics platform than the PC." Surprisingly, he says one of the reasons for this is that the console giants don't have the cash to compete in this area:

By the time of the Xbox 360 and PS3, the consoles were on par with the PC. If you look inside those boxes, theyíre both powered by graphics technology by AMD or NVIDIA, because by that time all the graphics innovation was being done by PC graphics companies. NVIDIA spends 1.5 billion US dollars per year on research and development in graphics, every year, and in the course of a consoleís lifecycle weíll spend over 10 billion dollars into graphics research. Sony and Microsoft simply canít afford to spend that kind of money. They just donít have the investment capacity to match the PC guys; we can do it thanks to economy of scale, as we sell hundreds of millions of chips, year after year.

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55. Re: NVIDIA: Sep 24, 2013, 21:19 maximus0402
 
Some of you guys are missing the point. Sure the video cards blow away what consoles are today and maybe next generation after that. But what difference does it make when the game makers are designing games to work on consoles best and don't really put much effort on PC version nor support it long. You can brag all you want but the reality is it doesn't matter as game developers aim for where the money is, and that's consoles.

Also video fidelity has really plateau'd and there isn't too much more to gain that's anything significant. Not unless the approach thing differently and go a different direction like some hologram tech or virtual reality is standard and improved
 
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