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Humble Origin Bundle Raises Over $10M

EA News has word that the recently concluded Humble Origin Bundle raised over $10 million for charity:

After two weeks online, the Humble Origin Bundle, which featured ten of our games, sold over 2.1 million copies and generated over $10.5 million in sales. Most of the funds benefitted six charities with additional optional tips going to support Humble Bundle for hosting the promotion. Consumers who purchased the bundle named their own price and then determined how to distribute their donation across the participating organizations: Human Rights Campaign, watsi, San Francisco AIDS Foundation, American Red Cross, GamesAid and the American Cancer Society.

“The Humble Origin Bundle was an amazing opportunity for San Francisco AIDS Foundation,” said Robin Easterbrook, San Francisco AIDS Foundation. “We have never participated in anything like it before, and were thrilled to be able to connect our work with an amazing community of gamers. It really inspired us to think about new fundraising ideas which can make a big impact on our efforts in the community.”

"We are very grateful for the support of Humble Bundle and their customers through this collaboration," said Lin Mac Master, chief marketing and revenue officer for the American Cancer Society. "The American Cancer Society turned 100 years old this year, and efforts like this will help us make this cancer’s last century.”

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8. Re: Humble Origin Bundle Raises Over $10M Sep 4, 2013, 11:55 Prez
 
Elf Shot The Food wrote on Sep 4, 2013, 10:57:
EA is probably happier that they managed to get a million or so people to sign up for Origin.

Of course if they were all on Steam as well (some are, but the newer ones aren't), they surely would have made more money because people would have had more choices. Quite a few people who use Steam use it exclusively for digital distribution and don't want to use Origin (or any other service for that matter). I much MUCH prefer Steam myself, and I like having all of my games on one platform for convenience, so a game has to be really special to make me install Origin for it. None of the games in this bundle pass muster in that regard.

Still this was a good move on EA's part, which shows that someone over there actually has a clue. Good job EA.
 
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