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EA All-in on Microtransactions

Develop reports on comments from Electronic Arts during a Morgan Stanley Technology, Media, and Telecom Conference stating that the company is so pleased with its forays into the world of microtransactions, that they are bringing the support for these in-house, and that "all" their future games will feature microtransactions. "We are building into all of our games the ability to pay for things along the way; to get to a higher level," said EA CFO Blake Jorgensen. "And consumers are enjoying and embracing that way of business."

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44. Re: EA All-in on Microtransactions Feb 27, 2013, 21:59 ViRGE
 
NKD wrote on Feb 27, 2013, 15:07:
Stop it? We encouraged this shit. Cost of developing game goes up, willingness of gamers to pay full retail price for game goes down. Logical conclusion is that businesses must go outside the "retail box gets you everything" business model to make their balance sheets add up.

We short-sighted fucks would apparently rather pay for a $50 box and $50 more in DLC over a year than pay less than $100 up front and get everything. Go figure.
Sad, but probably true.
 
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