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EA All-in on Microtransactions

Develop reports on comments from Electronic Arts during a Morgan Stanley Technology, Media, and Telecom Conference stating that the company is so pleased with its forays into the world of microtransactions, that they are bringing the support for these in-house, and that "all" their future games will feature microtransactions. "We are building into all of our games the ability to pay for things along the way; to get to a higher level," said EA CFO Blake Jorgensen. "And consumers are enjoying and embracing that way of business."

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22. Re: EA All-in on Microtransactions Feb 27, 2013, 10:56 Verno
 
Creston wrote on Feb 27, 2013, 10:52:
But how stupid is it that the games "have to be packed a certain way?" It's still a shitty, clunky solution.

They have a packing format so that they can push integrated games/dlc/patches, it makes sense. The Origin approach you mentioned is that way because they can't without doing it similarly to Steam. Both have pros and cons. Honestly I can't get too worked up about it. I actually kind of prefer to manage the location of things myself, its two right clicks with LinkShellExtension.
 
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