Send News. Want a reply? Read this. More in the FAQ.   News Forum - All Forums - Mobile - PDA - RSS Headlines  RSS Headlines   Twitter  Twitter
Customize
User Settings
Styles:
LAN Parties
Upcoming one-time events:

Regularly scheduled events

Evening Consolidation

Post Comment
Enter the details of the comment you'd like to post in the boxes below and click the button at the bottom of the form.

18. Re: Evening Consolidation Feb 26, 2013, 07:28 Beamer
 
Dev wrote on Feb 26, 2013, 04:01:
killer_roach wrote on Feb 25, 2013, 20:57:
The problem for publishers right now is in terms of pricing their product at retail. Online, they can pretty much name their price and change it at will. Brick and mortar retailers will likely try to get their own pound of flesh out of such short-term sales, asking for things like refunding the difference on outstanding inventory or a window of exclusivity on a sale, things that you don't see as issues online presently. As a result, a publisher is likely forced to stick with frequent price drops throughout a game's life cycle, using time as a mechanism of price discrimination, but will have the benefit of being able to make such changes on a somewhat random basis such that consumers don't get caught in a habit of "waiting out the next sale".
Yes, but thats not a problem they can't control. Look at apple and how much it price controls. They are crazy strict about it. Which is why you almost never see apple stuff go on sale. Retailers make almost nothing on their products, and apple has strict rules on the minimum price they can advertise at. They aren't the only ones, those things at amazon that say you have to add to cart to see the price? Those are signs that they are being coerced in pricing, thats how they are getting around the "you can't advertise our product at less than this price."
And I seem to recall a recent SCOTUS decision saying that kinda thing was ok.

Someone like activision probably has the muscle to start trying that kinda crap with CoD and gamestop.

Apple has plenty of sales channels, most notably their own store, and will happily tell anyone that doesn't want to sell their goods to go fuck themselves. Those people then come back because they're losing serious foot traffic. Those retailers also traditionally did not carry Apple products - they came to Apple around 2002ish and asked to carry Apple products now that iPods were all the rage. Apple said "sure, you can, but here are the rules."

No game publisher can do that. If they tried to play hard with Best Buy then Best Buy would tell them to fuck off and just stop carrying their games until they came back. Same with GameStop - if EA angers GameStop then GameStop just stops buying new EA games. Who loses out more there? At best it's equal.

Apple has enormous power over retailers. Publishers do not.
 
-------------
Music for the discerning:
http://www.deathwishinc.com
http://www.hydrahead.com
http://www.painkillerrecords.com
Reply Quote Edit Delete Report
 
Subject
Comment
     
 
      ;)   ;)   :(   :(   :o   :o   %)   %)   :)   :)   :|   :|   ;P   ;P   X|   X|   :D   :D   More
 
Login Email   Password Remember Me
If you have a signature set up, it will be automatically appended to your comment.
If you don't already have a Blue's News user account, you can sign up here.
Forgotten your password? Click here.
 
          Email me when this topic is updated.
 

Special Codes

  • b[bold text]b
  • i[italic text]i
  • u[underline text]u
  • -[strikethrough text]-
  • c[code text]c
  • +[bullet point]+
  • q[quote text (indented)]q
  • [quote="Author"]quote text (indented)[/quote]
  • [url=Link]text[/url]
  • r{red text}r
  • g{green text}g
  • b{blue text}b
  • m{maroon text}m
  • s{secret text (shows in the background colour)}s

Forum Rules

  1. Disagree all you want but attacks of a personal nature will not be tolerated.
  2. Ethnic slurs and homophobic language will not be tolerated.
  3. Do not post spam, links to warez sites, or instructions on how to obtain pirated software.
  4. Abusing the forums in any manner that could be construed as 'griefing' will not be tolerated.


footer

.. .. ..

Blue's News logo