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Developer: Demos Kill Sales

PCGamesN links to a D.I.C.E. SUMMIT 2013 Keynote Speech by Puzzle Clubhouse creator Jesse Schell where the CEO of Schell Games makes the interesting, if counter-intuitive case that releasing a demo for a game hurts sales, and that the key to successfully marketing a game is to make players want to try it without giving them a chance to. He offers a chart of the "Hype Curve" of marketing a game, which contains data points with disturbing labels such as "Peak of Inflated Expectations" and "Trough of Disillusionment," and offers the following personal perspective on how this works, at least in the case of his game: "You mean we spent all this money making a demo and getting it out there, and it cut our sales in half?," he asks himself, before answering: "Yes, thatís exactly what happened to you." Thanks Joao.

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35. Re: Developer: Demos Kill Sales Feb 12, 2013, 22:59 Closed Betas
Golwar wrote on Feb 12, 2013, 18:56:
I agree with Schell's statement, it makes sense.

I can't remember when a demo made me buy a game the last time, when I initially didn't already plan to purchase it. Kingdoms of Amalur might have been the last candidate, though I didn't end up buying that game.

I generally don't play that many demos anymore these days. Those are imho relicts from an age before the internet. When you only had 1-3 gaming magazines and no other sources. Today we have instant access to tons of reviews and opinions, not to mention all those videos.
Add on top the experience of some dozens years of gaming and ... uh, whatfor would I really really need a demo?

Well if your like me, you realize that demo's were also an abused form of marketing by guess who... EA

I recall trying a demo out of the new Tiger Woods Golf game back in the day.. play the 17th hole at Sawgrass..

The demo was awesome, the gameplay felt so real.... got the game... the WAS NOTHING LIKE IT.. the gameplay was nothing like the demo, the graphics was nothing like the final product!!

Could tell the demo was so optimized and glorified the game play...... So much, i told all my friends the game sucked...
once again.. demo kills sales i guess, but bottom line was the product quality was the ultimate reason

I hope i didnt just train more idiots into cheating their demos by overpolishing phoniness
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