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Op Ed

[Feb 11, 2013, 9:30 pm ET] - Share - Viewing Comments

Cliffski's Blog - The psychological value of ownership, and how free to play games use it.
Free to play works because it doesn’t ask you to value the game until you already feel you own it. How much would you pay for farmville to buy it outright? maybe $5? But play the game for free for a month, build up your farm, invest it, and then hit a plateau in the game where you really need to buy coins to continue…. and suddenly YOUR game is worth a lot more than $5. You value the game you already own very highly, and so buying add-ons for it is just common sense. I suspect this is why DLC works so well, and sells so well. You have already made a commitment to valuing the game, by investing your time. Only a fool could try to rationalize NOT spending money on it now…

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11.

Re: Op Ed

Feb 12, 2013, 01:45

Cutter

Cliffski = Derek Smart Jr. Value is relative. People spend 100 million plus on a painting. It's some swirls of coloured oil on canvas. Forgetting the "investment" aspect of art, really, what is $20 worth of materials worth? No more, nor less than what someone is willing to pay for it. Same with F2P games. Virtual or not it amounts to the same thing in the end.




"Peter, breakfast for dinner is anarchy!" - Lois

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Comment [quote="Cutter"Feb 12, 2013, 01:45]Cliffski = Derek Smart Jr. Value is relative. People spend 100 million plus on a painting. It's some swirls of coloured oil on canvas. Forgetting the "investment" aspect of art, really, what is $20 worth of materials worth? No more, nor less than what someone is willing to pay for it. Same with F2P games. Virtual or not it amounts to the same thing in the end. [/quote]

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