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| [Jan 26, 2013, 5:08 pm ET] - Share - Viewing Comments |
Wired.com - Hi, I'm the Game Industry, and I'm Addicted to Vaporware. Thanks Ant.
Hyping up products that are years away is important to console makers like Nintendo, especially in the early life of a new product, because it needs consumers to see the console not as something they’re going to get their $350 worth out of right now, but as a long-term investment. This is as true for Sony and Microsoft as it is for Nintendo. They want you to buy a console on the promise of content later on down the road, so they can build their install base early, so that publishers will actually create that content.
And customers who buy in to that promise? As it turns out, they can have quite an emotional reaction when you suggest that perhaps they’re being snowed even a little.
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Re: Op Ed |
Jan 27, 2013, 04:07 |
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NegaDeath wrote on Jan 26, 2013, 22:36:
Reading both this and the preceding article about Nintendos software announcements this week the guy is clearly on crack. Game announced 10 minutes ago? Must be vaporware. Wtf? Did the commonly accepted definition of the word change and I didn't get the memo? My understanding was it refers to products that continually miss release dates with little to no visible progress in development.
Of course he's on crack. He's advocating that gaming companies shouldn't pitch developing games a year or two in advance, because 30 years ago it took less than 6 months to produce most games.
If you don't pitch upcoming software, you don't move consoles, and you don't develop a big enough user base to attract more desirable titles. I point to the Vita and the PSP for textbook examples of what a shitty lineup of upcoming software will do for a system. If there were a half-dozen must have titles announced for the Vita tomorrow that generated real buzz, on the level of Pokemon or Zelda or Forza or whatever, then you'd see a much higher adoption rate of the system and probably some actual life in it (possibly... I have a feeling portable games like the 3ds and the vita are relics on the way out, like netbooks). |
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