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Morning Consolidation

[Jan 23, 2013, 10:13 am ET] - Share - Viewing Comments

Report: Next Xbox to simply be named 'Xbox'.
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31.

Re: Morning Consolidation

Jan 23, 2013, 17:47

LittleMe

Creston wrote on Jan 23, 2013, 11:28:
Next Xbox simply to be named Xbox.

Yeah, that's not going to go well.

Ebay: "For sale! Xbox, hardly used, 10 games, 2 controllers included! $149!"

Oh, you expected it to be the NEW Xbox? Sorry, it was the old one.

Exactly this is a terrible name for the new console. Making one word mean two different things just confuses and angers people and will certainly lead to upset consumers buying the wrong games and accessories. Many, dare I say most, console consumers are not technologically savvy.

"Excuse me, where are your Xbox games?" asks customer

"Right over there" says the clerk

"No, I mean Xbox not xbox360" says frustrated customer

"Oh, these are xbox games" says frustrated clerk that usually sends people to the 360 shelf but knows some want new xbox games.

or...

"Is this xbox compatible?" asks customer

"Yes, it is." says clerk.

Customer gets home, opens package, and product doesn't work because it's for the wrong 'xbox' and goes back to store. Store refuses item return for opened package and insists the product was accurately sold as xbox compatible.

Fail Microsoft marketing.




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Subject

Comment [quote="LittleMe"Jan 23, 2013, 17:47][quote="Creston"Jan 23, 2013, 11:28]Next Xbox simply to be named Xbox. Yeah, that's not going to go well. Ebay: "For sale! Xbox, hardly used, 10 games, 2 controllers included! $149!" Oh, you expected it to be the NEW Xbox? Sorry, it was the old one. [/quote] Exactly this is a terrible name for the new console. Making one word mean two different things just confuses and angers people and will certainly lead to upset consumers buying the wrong games and accessories. Many, dare I say most, console consumers are not technologically savvy. "Excuse me, where are your Xbox games?" asks customer "Right over there" says the clerk "No, I mean Xbox not xbox360" says frustrated customer "Oh, these are xbox games" says frustrated clerk that usually sends people to the 360 shelf but knows some want new xbox games. or... "Is this xbox compatible?" asks customer "Yes, it is." says clerk. Customer gets home, opens package, and product doesn't work because it's for the wrong 'xbox' and goes back to store. Store refuses item return for opened package and insists the product was accurately sold as xbox compatible. Fail Microsoft marketing. [/quote]

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