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Amnesia Postmortem - Piracy? "Screw It"

The Frictional Games Blog has a postmortem on Amnesia: Dark Descent, the horror game that was first released a little over two years ago (thanks Joao). They explain why they can only estimate how many copies they've sold at around a million, and how they are still managing to sell about 10,000 copies per month. They estimate the game cost $360K to make, and has since earned ten times that amount, prompting them to offer this perspective on piracy: "It has been over a year since we even thought about piracy. With sales as good as above we cannot really see this as an issue worth more than two lines in this post, so screw it."

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12. Re: Amnesia Postmortem - Piracy? Sep 13, 2012, 22:27 Prez
 
One place where I HAVE seen DRM work well is in pre-release protection from steam. Mostly because they don't even download the final .exe file to computers (or even have it on retail disks) until after the unlock date. And while thats a slight inconvenience, something like that I'm willing to put up with if it means they won't do some crazy thing like always online DRM.

Truth. The reality is that contrary to conventional wisdom, most PC gamers are not anti-DRM. They are against excessive and anti-consumer DRM. In my opinion, Steam has been most effective in this regard simply because it makes the paid-for versions of the games it sells more desirable to most consumers than the warez versions through the multiple value-adding features it employs. Putting good games (and if you are a fan of the genre Amnesia is better than just "good") on a good service with lots of features that many people want is the most effective anti-piracy measure around in my view.
 
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