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Mechromancer DLC Pricing

The Gearbox Software Website has details on the Mechromancer DLC that's due on October 16th for Borderlands 2, their role-playing shooter sequel that's due for release in a couple of weeks. This includes word that the Mechromancer's name is Gaige, an image of her Mechromancing that notes the pack is a free bonus for preorders, and word on the price of the DLC for those who fail to take advantage of the preorder bonus, saying the add-on can also be purchased for $9.99/800 MS Points.

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18. Re: Mechromancer DLC Pricing Sep 11, 2012, 15:05 Beamer
 
Tumbler wrote on Sep 11, 2012, 14:57:
Because the code to unlock it is included in the box with all preorders and, most likely, all initial shipments, and also likely, all shipments ever.

If that is the case, code comes with all copies ever, I will withdraw my complaint about the whole issue. I suppose it could be clever marketing to simply not discuss that someone can still get the extra content buying the game a week later.

Well, let's wait and see. I'd put my money where my mouth is for retail, but most PC will be digital, and I don't fully trust Gearbox not to monkey with digital.

But usually tactics like this aren't to push preorders (though they love doing that) but to push new vs used.
 
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