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Mechromancer DLC Pricing

The Gearbox Software Website has details on the Mechromancer DLC that's due on October 16th for Borderlands 2, their role-playing shooter sequel that's due for release in a couple of weeks. This includes word that the Mechromancer's name is Gaige, an image of her Mechromancing that notes the pack is a free bonus for preorders, and word on the price of the DLC for those who fail to take advantage of the preorder bonus, saying the add-on can also be purchased for $9.99/800 MS Points.

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14. Re: Mechromancer DLC Pricing Sep 11, 2012, 14:17 Beamer
Tumbler wrote on Sep 11, 2012, 14:13:
You mean the DLC included in your preorder?

Included is a funny word to use. I didn't receive it when I pre-ordered, I won't receive it when the game is delivered but I should get it without paying additional funds when it's released. (about 5 weeks from now)

I think you're missing my point. The way they are advertising this seems to suggest that it's sitting there on the shelf ready to go. (and I believe it is) It's clearly holding content back from people who don't pre-order and I just find the whole thing disappointing.

This isn't unique to them but it's altogether disturbing that we're at a point where publishers can literally hold content hostage if you don't pre-order. For $40 and because it's borderlands 2 and because the advertising and footage shown so far has been spot on for what I'd want, I pre-ordered. But I can think of no other game that this whole dog and pony show would work on me....hmmm maybe prey 2. Assuming the above were true about Prey 2 I might go along with the whole pre-order or you get screwed approach.

Generally speaking this tactic is like a hammer and nail to my wallet. I have a tough time believing that this isn't going to cause significant harm to gross sales of the industry. If this was a $60 item I'd be happily sitting on the sideline waiting for a sale or for a used purchase at the right price.

It's not just a preorder bonus, it's a day 1 bonus.

While it's true they're trying to get people to preorder, I would bet you a large sum it's in every single new copy of this game between now and GOTY. Possible difference for digital copies, but I doubt it. If it is, it's only because digital copies go on sale so quickly, but that seems irrelevant and worth being angry at them about.

Music for the discerning:
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