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| [Aug 22, 2012, 10:26 am ET] - Share - Viewing Comments |
Ubisoft CEO Yves Guillemot gives GamesIndustry International his outlook on free-to-play games as a way of combating PC piracy, explaining the difficulties presented by serving an audience they perceive to be 93-95% thieves: "We want to develop the PC market quite a lot and F2P is really the way to do it," said the French CEO. "The advantage of F2P is that we can get revenue from countries where we couldn't previously - places where our products were played but not bought. Now with F2P we gain revenue, which helps brands last longer.
"It's a way to get closer to your customers, to make sure you have a revenue. On PC it's only around five to seven per cent of the players who pay for F2P, but normally on PC it's only about five to seven per cent who pay anyway, the rest is pirated. It's around a 93-95 per cent piracy rate, so it ends up at about the same percentage. The revenue we get from the people who play is more long term, so we can continue to bring content."
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Re: Ubisoft: PC Piracy Rate 93-95% |
Aug 28, 2012, 17:40 |
Mordecai Walfish |
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| Not all pirates are consistent. I have a few friends who have come over from the dark side during a steam sale, and if anything is telling about why people pirate and what you can do to curtail this trend, I think the answers lay there, in effective and more broad-picture marketing. |
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| Playing: MechWarrior Online, Natural Selection 2, PlanetSide 2, NFS: Hot Pursuit, Torchlight 2, Sine Mora, GTAIV, River City Ransom(NES), Final Fantasy IV Complete(PSP), Patapon 2(PSP), Dariusburst(PSP) |
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