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Ubisoft: PC Piracy Rate 93-95%

[Aug 22, 2012, 10:26 am ET] - Share - Viewing Comments

Ubisoft CEO Yves Guillemot gives GamesIndustry International his outlook on free-to-play games as a way of combating PC piracy, explaining the difficulties presented by serving an audience they perceive to be 93-95% thieves:

"We want to develop the PC market quite a lot and F2P is really the way to do it," said the French CEO. "The advantage of F2P is that we can get revenue from countries where we couldn't previously - places where our products were played but not bought. Now with F2P we gain revenue, which helps brands last longer.

"It's a way to get closer to your customers, to make sure you have a revenue. On PC it's only around five to seven per cent of the players who pay for F2P, but normally on PC it's only about five to seven per cent who pay anyway, the rest is pirated. It's around a 93-95 per cent piracy rate, so it ends up at about the same percentage. The revenue we get from the people who play is more long term, so we can continue to bring content."

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131.

Re: Ubisoft: PC Piracy Rate 93-95%

Aug 22, 2012, 22:37

eRe4s3r

You are wrongly assuming that pirates don't also own and buy games... Imo, 95% is a fairly realistic rate (most are probably below), except it's not transferable to actual numbers. And ye really should not quote numbers from torrent-freak, who pull them as much out of their backside as this CEO. Still, he probably meant it in relation to sales. And if a game only sells 100k, it isn't hard to get to a 90% piracy rate, particularly when he meant it as a relation (ie, on 1 sale come 9 non-sales. I think that is realistic. That Ubisoft causes this hatred themselves is not new. Anno 2070 is riddle with DRM, and now they had the gall to announce a f2p anno that's a cheap copy of 1404. If you want to make a community hate you, that's how you do it.

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Comment [quote="eRe4s3r"Aug 22, 2012, 22:37]You are wrongly assuming that pirates don't also own and buy games... Imo, 95% is a fairly realistic rate (most are probably below), except it's not transferable to actual numbers. And ye really should not quote numbers from torrent-freak, who pull them as much out of their backside as this CEO. Still, he probably meant it in relation to sales. And if a game only sells 100k, it isn't hard to get to a 90% piracy rate, particularly when he meant it as a relation (ie, on 1 sale come 9 non-sales. I think that is realistic. That Ubisoft causes this hatred themselves is not new. Anno 2070 is riddle with DRM, and now they had the gall to announce a f2p anno that's a cheap copy of 1404. If you want to make a community hate you, that's how you do it. [/quote]

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