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| [Aug 22, 2012, 10:26 am ET] - Share - Viewing Comments |
Ubisoft CEO Yves Guillemot gives GamesIndustry International his outlook on free-to-play games as a way of combating PC piracy, explaining the difficulties presented by serving an audience they perceive to be 93-95% thieves: "We want to develop the PC market quite a lot and F2P is really the way to do it," said the French CEO. "The advantage of F2P is that we can get revenue from countries where we couldn't previously - places where our products were played but not bought. Now with F2P we gain revenue, which helps brands last longer.
"It's a way to get closer to your customers, to make sure you have a revenue. On PC it's only around five to seven per cent of the players who pay for F2P, but normally on PC it's only about five to seven per cent who pay anyway, the rest is pirated. It's around a 93-95 per cent piracy rate, so it ends up at about the same percentage. The revenue we get from the people who play is more long term, so we can continue to bring content."
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Re: Ubisoft: PC Piracy Rate 93-95% |
Aug 22, 2012, 20:32 |
Saboth |
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Flak wrote on Aug 22, 2012, 20:28:
djinn wrote on Aug 22, 2012, 20:08:
So who here has never pirated a game, ever? Purely out of curiosity.
I doubt anyone. That said, as an adult with a job, I've basically purchased every title I've ever pirated on steam. Yes it's after the fact (sue me, my 12 year old ass at the time had no money).
I have 200+ titles on Steam and dozens on other services, but little to not Ubisoft titles. Willing to drop money on 200+ games but not Ubisoft...I wonder why? Something about them shitting all over franchises that were ever worth a damn.
It's actually a shame that 100% of Ubisoft's games aren't pirated.
I actually can't think of ever pirating a game. Back in college when Napster first came out, I pirated maybe 50 songs, but it wasn't really called "pirating" back then, it was more like "hey, free music, from the...internet? Awesome." |
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