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Ubisoft: PC Piracy Rate 93-95%

Ubisoft CEO Yves Guillemot gives GamesIndustry International his outlook on free-to-play games as a way of combating PC piracy, explaining the difficulties presented by serving an audience they perceive to be 93-95% thieves:

"We want to develop the PC market quite a lot and F2P is really the way to do it," said the French CEO. "The advantage of F2P is that we can get revenue from countries where we couldn't previously - places where our products were played but not bought. Now with F2P we gain revenue, which helps brands last longer.

"It's a way to get closer to your customers, to make sure you have a revenue. On PC it's only around five to seven per cent of the players who pay for F2P, but normally on PC it's only about five to seven per cent who pay anyway, the rest is pirated. It's around a 93-95 per cent piracy rate, so it ends up at about the same percentage. The revenue we get from the people who play is more long term, so we can continue to bring content."

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31. Re: Ubisoft: PC Piracy Rate 93-95% Aug 22, 2012, 11:26 Arithon
 
CJ_Parker wrote on Aug 22, 2012, 10:55:
Here we go again with the typical knee-jerk reaction of y'allz stealing faggots who feel like they got caught red-handed when numbers like this are presented. Yes, my dear friends. The realization that YOU are the problem may be a tough one but that's how it is. Stop stealing and maybe we'll see a trend to better PC games one day.


Such a display of I-bought-the-propaganda anal ventriloquism beggars belief!

The numbers are (as always) a made up figure with zero basis in any kind of fact. I can surmise with a fair degree of certainty that UbiSoftís sales department simply added the number of seeders and leechers on every torrent site they could find and multiplied that figure by a random factor, then counted the number as ďstolen copiesĒ. Not even an accurate representation of true downloads. Let a alone a true figure of who *might* have bought a game they couldnít download for free. If I offer you a no-strings-attached free Ferrari F40 I made myself, more than a few people would take one. That doesnít mean if I withdrew the offer, that these people would then rush out and buy a $600,000 car. Thatís at best, a laughable premise.

If his argument bore any validity, then I could argue using the same flawed logic that a million times the customers were lost to DRM than ever were to piracy.

Having been stung by Ubiís draconian DRM on Ass Creed 2, being unable to play single player BECAUSE THEIR WEBSITE was down, I will never buy another game they publish. Nor, for the same reason, would I pirate the buggy crap they churn out!

If their sales have actually dropped 90%+ (a likely tale) then they should look closer to home for the cause.

Free2Play is pimping PCís as advertising space and with each new title the revenue stream gets thinner. Itís a venture thatís born to fail.

The best selling PC games in recent years had little or no DRM, LAN support and single-player. If you want to sell 10-11 million copies of a title on the PC platform, then wake up and smell the coffee.


 
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