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WoW Adding All Race Access

Blizzard announces that all races will be available to all World of Warcraft players as of the upcoming version 5.0.4 patch for the MMORPG. The new version is currently planned for release on Tuesday, and here's word on this change it will bring:

With the release of patch 5.0.4, we’re making all the races of Azeroth playable by anyone, no matter which version or expansion of World of Warcraft they own. This includes the enigmatic pandaren, who will become available for play when Mists of Pandaria is released on Tuesday, September 25. We want the entire World of Warcraft community to be able to embrace their inner goblin, blood elf, worgen, draenei, or pandaren from the moment they step foot into the world of Azeroth.

Now, the only hard part will be choosing a name. Who will you be next?

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17. Re: WoW Adding All Race Access Aug 17, 2012, 15:48 Blackhawk
 
Blizzard doesn't just pop out ideas. Blizzard studies reams and reams of data and comes to conclusions.

I'm guessing that they determined that the majority of their dedicated player base would be buying the expansion for the end game content regardless. Giving away the first few levels (let's face it - two or three hours of gaming) will draw in those who aren't sure about whether to buy it. Instead of $40 plus renewing a $15 subscription, they just need to renew. Low price point, more customers. Many of them will check out the new zones and leave, but many will pay to keep playing and/or to level up into the new content.
 
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