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BioWare on the Importance of Day One DLC

[Aug 14, 2012, 10:40 am ET] - Share - Viewing Comments

There's an interesting quote on Joystiq from a GDC Europe talk by BioWare director of online development Fernando Melo, who says that a majority of the profit they saw from Dragon Age DLC was from sales of day-one DLC packs Stone Prisoner and Warden's Keep, saying this accounted for 53% of their DLC income from the game (thanks nin). Word is:

This figure accounts for those who bought Stone Prisoner for $15 in a used copy of Origins, and those who purchased Warden's Keep for $7 outside of its inclusion in the Digital Deluxe Edition. Since these two DLC packs, Dragon Age: Origins has had seven additional iterations of downloadable content, which account for less than half of the total DLC revenue from Origins.

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Re: BioWare on the Importance of Day One DLC

Aug 15, 2012, 17:58

StingingVelvet

Verno wrote on Aug 15, 2012, 11:22: I see everyone's points here but consumer markets don't act as a single minded entity and are often shaped by what is available. That said, I agree with you that no one forces a gun to peoples heads and make them purchase things. Although if someone wants to play more of something and the only choice offered to them is to buy DLC or wait years for a sequel it's hard to argue that's a compelling consumer choice. It's no surprise people buckle because its an entertainment hobby, not politics. I think his point was that even if a large portion of the market voted with their wallets and didn't purchase DLC, it might not be enough because the profit margins on DLC are higher (according to gaming companies). Sure, but in the end you can't blame companies for wanting to make money. That's the perspective that gets me in debates here a lot I guess, but it's just common sense to me. If DLC makes them money, day-one DLC makes them money, of course they are going to make it. And if it makes them money it means enough consumers accepted it that it can do so, no matter what people on forums say.

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Comment [quote="StingingVelvet"Aug 15, 2012, 17:58][quote="Verno"Aug 15, 2012, 11:22]I see everyone's points here but consumer markets don't act as a single minded entity and are often shaped by what is available. That said, I agree with you that no one forces a gun to peoples heads and make them purchase things. Although if someone wants to play more of something and the only choice offered to them is to buy DLC or wait years for a sequel it's hard to argue that's a compelling consumer choice. It's no surprise people buckle because its an entertainment hobby, not politics. I think his point was that even if a large portion of the market voted with their wallets and didn't purchase DLC, it might not be enough because the profit margins on DLC are higher (according to gaming companies). [/quote] Sure, but in the end you can't blame companies for wanting to make money. That's the perspective that gets me in debates here a lot I guess, but it's just common sense to me. If DLC makes them money, day-one DLC makes them money, of course they are going to make it. And if it makes them money it means enough consumers accepted it that it can do so, no matter what people on forums say. [/quote]

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