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BioWare on the Importance of Day One DLC

There's an interesting quote on Joystiq from a GDC Europe talk by BioWare director of online development Fernando Melo, who says that a majority of the profit they saw from Dragon Age DLC was from sales of day-one DLC packs Stone Prisoner and Warden's Keep, saying this accounted for 53% of their DLC income from the game (thanks nin). Word is:

This figure accounts for those who bought Stone Prisoner for $15 in a used copy of Origins, and those who purchased Warden's Keep for $7 outside of its inclusion in the Digital Deluxe Edition. Since these two DLC packs, Dragon Age: Origins has had seven additional iterations of downloadable content, which account for less than half of the total DLC revenue from Origins.

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36. Re: BioWare on the Importance of Day One DLC Aug 15, 2012, 07:26 Dades
 
StingingVelvet wrote on Aug 15, 2012, 01:57:
You acting like anyone is forced to buy an entertainment media product, let alone an add-on to an entertainment media product, is probably the stupidest thing I have ever heard.

That's not what I meant conehead. I'm sorry that you don't realize that several large companies control the vast majority of content offered to customers in the first place. If you want content involving your favorite franchises and characters going forward it's going to be a binary choice because DLC encompasses more and more content in products. This combined with massive amounts of marketing means that no one has to be a forum minority to be upset about DLC, there is little anyone can do about it since its a high profit item that will make money on little sales.
 
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