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BioWare on the Importance of Day One DLC

There's an interesting quote on Joystiq from a GDC Europe talk by BioWare director of online development Fernando Melo, who says that a majority of the profit they saw from Dragon Age DLC was from sales of day-one DLC packs Stone Prisoner and Warden's Keep, saying this accounted for 53% of their DLC income from the game (thanks nin). Word is:

This figure accounts for those who bought Stone Prisoner for $15 in a used copy of Origins, and those who purchased Warden's Keep for $7 outside of its inclusion in the Digital Deluxe Edition. Since these two DLC packs, Dragon Age: Origins has had seven additional iterations of downloadable content, which account for less than half of the total DLC revenue from Origins.

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27. Re: BioWare on the Importance of Day One DLC Aug 14, 2012, 16:19 SXO
NKD wrote on Aug 14, 2012, 15:36:
NegaDeath wrote on Aug 14, 2012, 13:29:
They're confusing "importance" with "financially successful douchebaggery".

When you're a business, especially a game studio that is just one disappointing title from complete failure, financially successful douchebaggery is highly important.

Day 1 DLC works. People buy it. Consumers have spoken with their wallets and unfortunately they disagree with the popular Internet opinion of Day 1 DLC. It's not even an essential product. It's not like you absolutely have to have the DLC and you are being forced at gunpoint to buy it. Yet people still buy it.

A lot of these companies are portrayed as being somehow needlessly greedy. But most of them are financially struggling, at least in business terms. Greed is about excess. A lot of these companies are just keeping their bottom line intact with these supposedly greedy tactics. Sleazy? Yeah. But hardly excessive.

Everybody wants to play triple A blockbuster games, but nobody wants to pay what it costs to develop them.

Convince the industry to lay off 75% of their employees and make lower budget games and you won't have to deal with Day 1 DLC or any other of these recent sleazy tactics. But if people expect game budgets to continue to increase, logically the developers' income must also increase.
So its the consumers' fault that developers that work for mega-publishers like EA have absolutely no idea how to control their spending? Why is it that CD Projekt can produce The Witcher and The Witcher 2, give away all the "DLC" for free, sell "only" 4 million copies combined (both games and across all platforms), and they're still profitable? Does The Witcher 2 look like a low-budget game to you? How about you stop and question why EA's budgets are so astronomical, and whether these incredible games really cost as much as they're claiming they do to make? It's all horsesh*t, the companies have just become bloated insatiably gluttonous monsters.

Another example is the original Crysis which cost $22 million to make according to CryTek, and they were still profitable after the first year. The truth is when your competitor is making $100 million in the same time frame, your shareholders start to cry foul. So what happens? Time to start squeezing every last drop of money from your customers so your earnings reports start to look sweeter.
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