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Activision Blizzard Financial: WoW Subs Drop to 9.1M

Activision Blizzard's Quarterly Financial Results beat analyst projections due to strong performance of the new installments in the Diablo and Skylanders series. The company is raising its outlook for the full year, in spite of word that World of Warcraft has shed another 1.1 million subscribers since their last report, leaving the MMORPG with only about nine million more paying subscribers than the typical such game: "Second-quarter sales, excluding changes in deferred revenue, rose 51 percent to $1.05 billion and beat the $837 million average of 19 analysts’ estimates compiled by Bloomberg. Total revenue fell 6.2 percent to $1.08 billion. The company’s “World of Warcraft” multiplayer online game lost 1.1 million subscribers in the period, finishing at 9.1 million."

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20. Re: Activision Blizzard Financial: WoW Subs Drop to 9.1M Aug 3, 2012, 00:34 Dades
 
HorrorScope wrote on Aug 2, 2012, 23:30:
9.1 million is nothing to sneeze at. Pretty amazing that people can stick to something for so long like that.

Yeah but at the same time losing 10% of that in a quarter is nothing to scoff at either, that's a crazy churn rate with the kind of instability that drives investors crazy. Expansions bring people back but they don't stick around long.
 
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