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Activision Blizzard Financial: WoW Subs Drop to 9.1M

[Aug 02, 2012, 8:17 pm ET] - Share - Viewing Comments

Activision Blizzard's Quarterly Financial Results beat analyst projections due to strong performance of the new installments in the Diablo and Skylanders series. The company is raising its outlook for the full year, in spite of word that World of Warcraft has shed another 1.1 million subscribers since their last report, leaving the MMORPG with only about nine million more paying subscribers than the typical such game: "Second-quarter sales, excluding changes in deferred revenue, rose 51 percent to $1.05 billion and beat the $837 million average of 19 analysts’ estimates compiled by Bloomberg. Total revenue fell 6.2 percent to $1.08 billion. The company’s “World of Warcraft” multiplayer online game lost 1.1 million subscribers in the period, finishing at 9.1 million."

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17.

Re: Activision Blizzard Financial: WoW Subs Drop to 9.1M

Aug 2, 2012, 22:56

Dev

Kosumo wrote on Aug 2, 2012, 22:47: Any way you cut it, those are still amazing numbers. To have had the amount of sub that they have had for has long as they have .... well that why so many want to try to get some of the WoW pie. That is exactly correct. And idiot publishers (including EA) look at that and think ZOMG IF I BUILDZ IT HTEY WILL COME! IN THE MILLIONZ EVEN IF IT SUX. The reality is, if most of these clueless publishers/dev studios scaled the MMOs it to be profitable at the hundred thousands subs mark, instead of REQUIRING millions of subs to even break even, more would survive. They should NOT be looking at WoW. Its an outlier. No one has been able to reproduce it. The market conditions have shifted away from subs towards F2P, and its unlikely that anyone will be able to reproduce WoW's success (except perhaps blizzard with their next MMO... because they are blizzard). BUT, several companies HAVE been successful in the hundred thousands subs range. Such as eve. All they'd have to do is look at the charts for 30 seconds: http://mmodata.blogspot.com/ Lots of players in the 150k-1m range: http://users.telenet.be/mmodata/Charts/Subs-2.png Very very few players in the 1m+ range: http://users.telenet.be/mmodata/Charts/Subs-1.png Edit: And as I type this there's an ad on the right of this page for a F2P MMO saying "one click for a roman orgy" with a scantily clad gal. Pretty sure thats not what I'd actually get if I clicked and played it.

Subject

Comment [quote="Dev"Aug 2, 2012, 22:56][quote="Kosumo"Aug 2, 2012, 22:47]Any way you cut it, those are still amazing numbers. To have had the amount of sub that they have had for has long as they have .... well that why so many want to try to get some of the WoW pie. [/quote] That is exactly correct. And idiot publishers (including EA) look at that and think ZOMG IF I BUILDZ IT HTEY WILL COME! IN THE MILLIONZ EVEN IF IT SUX. The reality is, if most of these clueless publishers/dev studios scaled the MMOs it to be profitable at the hundred thousands subs mark, instead of REQUIRING millions of subs to even break even, more would survive. They should NOT be looking at WoW. Its an outlier. No one has been able to reproduce it. The market conditions have shifted away from subs towards F2P, and its unlikely that anyone will be able to reproduce WoW's success (except perhaps blizzard with their next MMO... because they are blizzard). BUT, several companies HAVE been successful in the hundred thousands subs range. Such as eve. All they'd have to do is look at the charts for 30 seconds: http://mmodata.blogspot.com/ Lots of players in the 150k-1m range: http://users.telenet.be/mmodata/Charts/Subs-2.png Very very few players in the 1m+ range: http://users.telenet.be/mmodata/Charts/Subs-1.png Edit: And as I type this there's an ad on the right of this page for a F2P MMO saying "one click for a roman orgy" with a scantily clad gal. Pretty sure thats not what I'd actually get if I clicked and played it. [/quote]

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