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Op Ed

[Jul 18, 2012, 10:01 am ET] - Share - Viewing Comments

IGN - Is Metacritic Ruining The Games Industry?
It also leads to some very dodgy behaviour from the publisher side of things. I’ve been told stories of PR executives working on particular games being directed to specifically target these smaller sites in the hope of raising that average score and covering up a less enthusiastic reception from the big outlets. For most people working in games marketing, Metacritic will come up during their annual review process, and a less-than-ideal average score for a game will sometimes result in a severe bollocking.

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28.

Re: Op Ed

Jul 18, 2012, 16:11

eunichron

briktal wrote on Jul 18, 2012, 15:42: Let’s say there’s a new film out in a few weeks that was filmed under the following unusual contractual condition: if the Rotten Tomatoes rating isn’t above 80% after a week or two, the writer and director don’t get paid royalties. Or say a new band signs to a record label, and the label refuses to pay a signing bonus unless their first album gets 5 stars in NME, the Guardian and Kerrang as well as an 85+ on Pitchfork. Do you know why this doesn't happen? Because people in those industries aren't suckers. I think it has more to do with the age of the industries. The games industry, as we know it today, is relatively young compared to the movie or music industries. Given more time developers will start to wise up and stop putting up with publisher's bullshit metrics.

Subject

Comment [quote="eunichron"Jul 18, 2012, 16:11][quote="briktal"Jul 18, 2012, 15:42]q[Let’s say there’s a new film out in a few weeks that was filmed under the following unusual contractual condition: if the Rotten Tomatoes rating isn’t above 80% after a week or two, the writer and director don’t get paid royalties. Or say a new band signs to a record label, and the label refuses to pay a signing bonus unless their first album gets 5 stars in NME, the Guardian and Kerrang as well as an 85+ on Pitchfork.]q Do you know why this doesn't happen? Because people in those industries aren't suckers. [/quote] I think it has more to do with the age of the industries. The games industry, as we know it today, is relatively young compared to the movie or music industries. Given more time developers will start to wise up and stop putting up with publisher's bullshit metrics. [/quote]

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