Valve announces Steam Greenlight, an upcoming program to support small game development, akin to the film Project Greenlight, but hopefully with less Shia LaBeouf. They say "Making the call to publish or not publish a title isn't fun," so we have that to look forward to as of August 30th. Here's word:

Valve, creators of best-selling game franchises (such as Counter-Strike, Half-Life, Left 4 Dead, Portal, and Team Fortress) and leading technologies (such as Steam and Source), today announced Steam Greenlight, a new platform feature that enlists the community's help in selecting some of the next games to be released on Steam.

Steam Greenlight will allow developers and publishers to post information and media about their game in an effort to convince the Community that their game should be released on Steam. Greenlight piggybacks on Steam Workshop's flexible system that organizes content and lets customers rate and leave feedback.

As well as serving as a clearing house for game submissions, Greenlight will provide an incredible level of added exposure for new games and an opportunity to connect directly with potential customers and fans.

"Making the call to publish or not publish a title isn't fun," said Anna Sweet, at Valve. "Many times opinions vary and our internal jury is hung on a decision. But with the introduction of the Steam Workshop we realized an opportunity to enlist the community's help as we review certain titles and, hopefully, increase the volume and quality of creative submissions."

Steam Greenlight will be released August 30.