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Steam Summer Sale Confirmed

The annual summer sale on Steam has become a significant enough event that there have been murmurs of concern from the gaming community because Valve hasn't been talking about it. A post to the Steam Users' Forums by Valve's Mike Blaszczak should offer the necessary reassurance: "We are planning a sale sometime this summer. Hope that helps!" Thanks VG247 via GameTrailers.

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53. Re: Origin sales are irrelevant. Jul 6, 2012, 20:24 Jerykk
 
EA may very well be segregating its digital sales efforts by reserving Origin as its "premium" sales platform for its own games in an effort not to devalue the brand names of its games while leaving the heavily discounted sales to third-parties like Amazon. And, whether you think that is a wise marketing strategy or not, as a game consumer you shouldn't care because you can still get your EA games on the cheap from the third-parties. Therefore bashing EA for not having a sale on Origin is pointless and just an empty excuse to bash EA.

I think you're missing his point. He's arguing that it's a stupid business move on EA's behalf to not have these sales on Origin. Discounting games through Amazon is all well and good, except Amazon gets a 30% cut from each sale. If these discounts were Origin-exclusive, EA would be getting 100% profit from each sale. In addition, people would have greater incentive to install and actually use Origin. Steam's discounts are the primary cause of its success. EA would do well to learn from this if they want Origin to succeed.
 
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