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Funcom Plans LEGO Minifigure MMOG

[Jun 28, 2012, 09:50 am ET] - Share - Viewing Comments

Funcom announces development of a new MMOG based on LEGO minifigures, apparently undeterred by the fairly rapid failure of LEGO Universe, which triggered the demise of developer Netdevil. "The market for family-friendly online experiences intended for children and youngsters is brimming with potential," says Funcom CEO Trond Arne Aas. "Being able to work with a world-renowned brand such as the LEGO® brand to develop an MMO for this audience is incredibly exciting to us as game developers and for Funcom as a company. This is source material we all know and love and we simply cannot wait to get started working with the LEGO Group on realizing this exciting project." Here's more:

The massively multiplayer online game that Funcom will develop based on the LEGO® Minifigures franchise will focus on maximum accessibility. Funcom and the LEGO Group will work together to make the game available to consumers in their online channels and will be coordinating activities to provide a broad and enhanced experience for the product line. The game will be a prominent part of the LEGO® Minifigures online experience which already has millions of unique visitors per month.

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Re: Funcom Plans LEGO Minifigure MMOG

Jun 28, 2012, 09:56

Blackhawk

I hope they plan on making it free-to-play, because here's a hint: your primary audience doesn't have money, and households with multiple children don't want to have to shell out $60 each for multiple copies and pay multiple $15 subscriptions for an activity for their kids when kids' attention tends to turn somewhere else a month later. Not when something like Roblox is available for free, and does Lego style gameplay well enough already.

Subject

Comment [quote="Blackhawk"Jun 28, 2012, 09:56]I hope they plan on making it free-to-play, because here's a hint: your primary audience doesn't have money, and households with multiple children don't want to have to shell out $60 each for multiple copies and pay multiple $15 subscriptions for an activity for their kids when kids' attention tends to turn somewhere else a month later. Not when something like Roblox is available for free, and does Lego style gameplay well enough already. [/quote]

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