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Gearbox TMs "Shift" - Has Steamy Plans?

The United States Patent and Trademark Office shows a trademark registration for the term "Shift" that was recently filed by Gearbox Software (thanks Kristian). From the looks of it, this is not for a game title, but rather a distribution network, with the implication that the developer is planning its own service in the style of Valve's Steam. Here's the description:

IC 009. US 021 023 026 036 038. G & S: Computer software for the management, transmission, storage and sharing of computer game programs and electronically stored information across computer networks

IC 042. US 100 101. G & S: Software as a service (SAAS) services featuring software for the management, transmission, storage and sharing of computer game programs and electronically stored information across computer networks

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8. Re: Gearbox TMs Jun 26, 2012, 11:31 Spektr
 
Moog wrote on Jun 26, 2012, 11:30:
Verno wrote on Jun 26, 2012, 11:12:
Maybe they're reconsidering the Borderlands 2 steamworks integration?
That would be one way to lose a ton of sales!

I don't buy Borderlands for its Steam integration!

Well actually I try to stay away from Steam as much as possible and only use it when forced by developers. Biggest problem is that my Hard disk is partitioned and I have to put all steam games in the same partition.
I want to be able to install my games wherever I want to.
If Gearbox can show Valve how to do stuff right why Not? Of course ever since Sin and Half-life came out it has rather been the other way around
 
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