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Origin Sale; EA Calls Service "A Huge Success"

There's a big sale on the Origin Store celebrating the first anniversary of the launch of EA's online store. They are offering a 40% discount on several PC digital download special editions. Also, MCV notes a Q&A from last week on GameSpot with EA's David DeMartini, who calls the service's first year "a huge success." He also offers a criticism of Origin's stickiness, saying this is something they need to address going forward. "Being self-critical of Origin, I would say it's not sticky enough. And we want to put features in place where we fully take advantage of your friends lists and gameplay activities amongst all of your friends so you can compare achievements," he says. "We want you to be able to challenge your friends, and to challenge your friends to play other EA games to try and achieve things that might even be across EA games. A lot of people are loyal to us and we need to reward them with that stickiness, so we're looking in that direction."

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75. Re: Origin Sale; EA Calls Service Jun 18, 2012, 22:59 ^Drag0n^
Beamer wrote on Jun 18, 2012, 18:11:
^Drag0n^ wrote on Jun 18, 2012, 17:54:
Personally, I love how these bozos say that the Steam Sale "is damaging IP," then proceed to deep discount no more than 2 weeks later.

Proof once again that the only truth in marketing are the lies.

If anyone wonders why I care about getting it right, it's because no one listens to anyone whose facts are wrong (like some guy making valid complaints about the government then throwing in that Obama is a Muslim - be wrong about something and get written off entirely...), and anyone saying EA is hypocritical here has their facts wrong:

1) Head of Origin USA says he believes discounts of 75% or greater damages IP (a bad way of phrasing but a good point - can any of us say we don't expect to pay less for games due to Steam Sales? I sure do. I absolutely wait for a 75% off sale for most of my purchases. That doesn't mean I think that the damage isn't made up in other ways)
2) Head of Origin EMEA clearly does not agree and goes with deep discounts. It's an entirely different territory run by entirely different people responsible for their own pricing
3) Origin USA discounts to 40%, which is a shoddy sale and obviously not a deep discount
4) ???
5) Everyone calls them hypocrites

I can see why people think it's hypocritical, but the people responsible for those deep discounts in Europe are not the same people, and do not report to the same people, that said that deep discounts are bad. It's like how some soda companies in Europe say high fructose corn syrup is bad but the US divisions say it's fine. Different people are running them and have different opinions - as small as the world is these days we're not yet at the point of making every division be 100% homogenized.
And 40% isn't hypocritical because it's a measly sale that no one should care about. Would 50% have been so hard? There's a much larger psychological bump there...

Usually, we agree, but We're going to have to agree to disagree here.

When you have multiple people, speaking in an official capacity as a representative of their employer, and they contradict each others talking points? Hypocritical.

I'd have to disagree that 40% is not a deep discount; its darn near half off. A respectable amount even for a sale going on between 12/25 and 1/1 in retail stores.

My comment that the only truth are the lies marketing tells? Pretty much operandi de facto for any marketing team; say what your audience wants to hear... Appeal to people don't want to be part of one group in one setting, then appeal to the disenfranchised in another.

Deep discounting, regardless of platform, doesn't change the payment a publisher gets-they have to agree to it, or the retailer has to make up the difference in a lead-loss scenario, and pays the publisher the difference. There has never been a game sold where EA wasn't paid the money they demanded for the sku.

My (admittedly oversimplified) comment was a remark on how EA (and Activision) are just plain horrid at image management, and rarely have a coherent company line on just about anything.
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