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Morning Tech Bits

[May 16, 2012, 09:38 am ET] - Share - Viewing Comments

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12.

Re: Morning Tech Bits

May 16, 2012, 12:51

Verno

Orogogus wrote on May 16, 2012, 12:46:
As Beamer said, no commercial remains clever the 40th time. A commercial would have to be pretty damn outstanding to be worth watching a 4th time. The basic model is untenable if people have the option to skip.

That's not really the consumers problem though and I'd contend that the model itself is what is untenable these days. They've been basing the television advertising model on primetime, 18-49 demos for so long that it's in a rut and nothing short of drastic change is going to fix that. There is a reason people have been seeking out their own on-demand solutions that are free of advertisement and the answer isn't more of the same. It's time for them to get creative - with scheduling, with content and trying to innovate again.




Playing: Faster Than Light, Tales of Graces F, Fire Emblem 3DS Watching: Ghost in the Shell, Hannibal, Oblivion

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Comment [quote="Verno"May 16, 2012, 12:51][quote="Orogogus"May 16, 2012, 12:46] As Beamer said, no commercial remains clever the 40th time. A commercial would have to be pretty damn outstanding to be worth watching a 4th time. The basic model is untenable if people have the option to skip. [/quote] That's not really the consumers problem though and I'd contend that the model itself is what is untenable these days. They've been basing the television advertising model on primetime, 18-49 demos for so long that it's in a rut and nothing short of drastic change is going to fix that. There is a reason people have been seeking out their own on-demand solutions that are free of advertisement and the answer isn't more of the same. It's time for them to get creative - with scheduling, with content and trying to innovate again. [/quote]

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